Press releases services in Los Angeles, Central America, and The Caribbean

Web & Press offers press release and press bulletin writing and distribution services in Los Angeles, California, Central America, and The Caribbean.

If you wish to clarify or inform the general public and the media about something concerning you as a person, organization, or company, please do not hesitate to write to info@webypress.

Our service includes writing in Spanish and English, as well as distribution to English and Spanish media in the United States and Latin America.

Our secret

For more effective communication, public relations professionals must be able to smell the different approaches to a fact or event and not settle for writing press releases and press bulletins that only deserve to be published in an advertorial section.

Companies and institutions that have a public relations service are probably used to appearing in the business news sections of the media. But what about the possibilities of appearing in programs and sections such as Economy, Technology, National, Social, etc., and consequently, with the possibilities of projecting and positioning oneself with other audiences?

A good public relations specialist must give you this option to his clients. From the moment he has a fact or event in his hands to turn into news, he must look for the various journalistic nuances, both to offer the topic to the media and to write press releases and press bulletins.

There are other ways of presenting a fact than simply telling it through a press release or press bulletin that does not contextualize, that does not look for national and regional trends, that does not look for similar experiences, that does not present statistics, that does not extract the human side, to cite some examples.

A background as a journalist is key

Obviously, a public relations specialist who has previously worked as a journalist will have greater advantages when looking for these approaches, but someone who has never been in the newsrooms of a media outlet must also learn to develop this skill and will see how more and better publications are achieved.

At Web & Press, we have experienced this novel way of presenting and promoting approaches, and the results have been satisfactory. Clients such as Grupo CONSISA, USAID, CASATIC, and Trend Micro have told us during some projects how surprised they were that with just one event they had been able to be interviewed by several sections of magazines and newspapers because a variety of topics or themes had been generated in addition to the one that had been promoted, which they had expected to be the only ones to be talked about.

For example, a training session for journalists from Costa Rica and Guatemala on the topic of Cloud Security not only resulted in publications that recounted how the journalists had received a lecture on the topic but also resulted in several publications in regional media on trends, statistics, the use that companies make of this technology and how companies save time and money by having a good system of this type.